Adrien Morel

• Elaborating annual budget, PNL, and action plan for the full division (Retail & Counter)
• Insuring good achievement of the monthly target for all product lines in each key account
• Renewing agreement with main UAE distributors and negotiating with new key accounts
• Developing marketing MIX to increase brand awareness and visibility in the local market
• Reporting monthly sales performances and KPI to the general manager
• Managing retail sales team of 90 persons with 3 KAM
• Handling main key accounts in direct

• Managing nuts, spices and pulses counters (250 SKU) implemented in major UAE retailers
• Developing the turnover activity by improving the marketing mix
• Insuring and improving department PNL within competitive environment
• Handling recruitment, training and management of 65 salesmen and merchandisers
• Maintaining and adapting counter asset in order to match international hygienic standards

8 month internship in United Arab Emirates

•Launching and sales development of ice cream and frozen pastries in retail and food service
•Researching of distribution networks in GCC countries: Qatar, Oman
•Market survey and sales forecast for the next three years
•Results : Doubling turnover in food service, delivery of the first container for retail in Qatar

3 months internship in India

•Market research for agri-food products: meat, fish, spices
•Meeting with thirty suppliers to confirm the commercial offer
•Studying of international transport, customs
•Setting up of data bases (products and suppliers)