Dalil Khalid
Research Manager, NMIncite - A Nielsen & McKinsey Company
Competitive Intelligence Consultant with 4 years of experience in conducting competitive intelligence research using online, textual and Internet research tools (Web, Online News, Newsgroups, Social Media & participatory journalism). Expertise in developing, coordinating, facilitating, and performing analysis activities consistent with requirements, including performing searches of openly available public information and preparing reports that will assist with the preparation of draft and finished intelligence products and information papers.
Strong points: direction, adaptation, persistence, sense of communication, diplomacy.
Qualities: situational analysis (market), motivation and development of personnel, sense of humor, optimism, objective oriented.
Languages: English, French, Spanish, Arabic. Chinese (beginner)
contact: khalid_dalil @ msn . com
twitter: @socialmedimouth
blog: http://socialmediamouth.blogspot.com/
35 contactsSocial media is unaided, real, unprompted, wild. It starts the second you launch your brand and doesn't stop until your brand dies.
Brands can no longer afford to overlook those comments, replies, references, referrals, tweets, RT opinions and perceptions about products, services or campaigns.
NM Incite, a Nielsen McKinsey company, helps businesses harness the full potential of social media intelligence to drive superior business performance across their organizations.
My mission is to equip companies with the capabilities to better understand, value and take advantage of these rich consumer insights. Using proven tools and new processes to drive organizational transformation in line with strategic objectives, we make it possible for senior executives to extract new value from these insights to deliver value to their product development, marketing, and customer service operations. In essence, with our help they can better embrace social media insights across the very fabric of their organizations. The result? Unprecedented, measurable business impact, new opportunities, efficiencies and competitive advantage.
This collaboration between The Nielsen Company, the world’s largest provider of consumer insight and leader in social media analysis,* and McKinsey and Company, one of the most trusted and respected management consulting firms, is committed to helping clients better understand “what’s next” and advising them on how to transform their organization to capitalize on it.
**The Forrester Wave™: Listening Platforms Q3 2010 report
• Deployment of clear processes for collecting information (Market Intelligence and Insights Gathering).
• Primary and secondary research: understand the market and projects under review (assess risks and competitive threats).
• Maintain a database of market activities (Knowledge Base), and consistently monitor market forces in order to help our clients outmaneuver and outperform their competitors (understand competitive landscape and future drivers).
• Implementation of a Competitive Intelligence platform (AMI Enterprise Intelligence, Pericles, Digimind).
• Track changes in competitor positions and priorities. Understand and benchmark peer companies.
• In brief: desktop research, data collection, data analysis, reporting.