Henry Rosas

Henry Rosas

Marketing Leader and Business Director within FMCG and Consumer Health Industry
 

Previous: Mundipharma, Unilever, Johnson & Johnson, Baby Care, Cantv, WARNER LAMBERT

 

Previous: IESA, UCAB

 

    Summary

    I'm a seasoned Business Executive who pushes the creative boundaries to drive business growth. I have a long track record within FMCG and the Consumer Health Industry in Latin America, Middle East, Africa, Turkey and Russia regions, managing global successful brands like Johnson's Baby, Listerine, Clean & Clear, Neutrogena, Dove, Vaseline, Kalina, Pond's and Betadine, amongst others. I held several marketing management positions working for Johnson & Johnson, Unilever and MundiPharma.

Experiences

MARKETING DIRECTOR

At Mundipharma

From January 2014 to September 2019
* Reporting to META Regional VP and responsible for Consumer Healthcare business unit. * Established and led the Consumer Healthcare Franchise in the Middle East, Africa, Turkey and LATAM Regions, driving the strategy and transformed the consumer business through rapid organic and inorganic...
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SENIOR BRAND DEVELOPMENT MARKETING MANAGER

At Unilever

From 2011 to 2014
* Reporting to Regional Skincare Category Director NAMET-RUB. * Headed the ``beauty'' franchise across Middle East, North Africa, Turkey, Ukraine and Russia, covering a US$ 300m business with a diversified product portfolio of Skin Care brands like Dove, Vaseline, Fair & Lovely, Kalina,...
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REGIONAL MARKETING MANAGER

At Johnson & Johnson

From April 2008 to December 2011
• Reporting to Regional Marketing Director MENAP. • Led growth-focused personal care portfolio, US$ 150m annual revenue, with wide range of brands (Neutrogena, Clean&Clear, Johnson’s, RoC) in Middle East, North Africa and Pakistan. • Designed and led the execution of innovative relaunch of revamped...
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MARKETING GROUP MANAGER

At Johnson & Johnson

From January 2004 to April 2008
* Led the Beauty' franchise for Venezuela, with annual sales $100M USD. * Responsible for marketing and communication strategy, life cycle management for the franchise, sales force deployment and excellence, and Market Research. * Collaborated and led cross-functional teams from Latin...
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SENIOR BRAND MANAGER

At Baby Care

From 1999 to 2004
* Managed $USD 65m Baby Care portfolio (Johnson's baby). Responsible for all elements of brand management and the development of two direct reports.
 

MARKETING CONSULTANT

At Cantv

From September 1998 to September 1999
• Coordinated the Venezuelan telecommunication market analysis and development of the 1999 Pricing Strategy for mobile and residential data services.
 

IESA, Caracas

Master of Business Administration, iesa

From October 1997 to February 1999
 

Product Manager

At WARNER LAMBERT

From February 1995 to September 1998
• Product Manager for oral and skin care portfolio. Brands: Listerine and Schick • Confectionary & Shaving Products Project Manager • Confectionery Production’s Supervisor
 

UCAB, Caracas

BACHELOR OF INDUSTRIAL ENGINEERING, UCAB

From October 1989 to February 1995
 

Skills

 
  • all elements
  • Brand Management
  • branding
  • convinced management
  • FMCG
  • Lead negotiation
  • life cycle management
  • Market Research
  • Show all skills (11)

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