Melik Mouchi
DISTRIBUTION MANAGER, MICHELIN
Senior Sales professional with more than 6 years experience in the FMCG market. During this time I have been employed by Gyma FZE, which leads the market in the manufacture and supply of dried fruit, nuts, spices and herbs. I have progressed within the company from Key Account Manager to Retail Sales Manager and I am currently the Export Manager responsible for all Sales across Middle East and Africa.
I regard myself as being a well organised, tenacious and positive individual who thrives under pressure. In addition, I possess strong retail knowledge and good communication skills in multiple languages. Along with my personal determination, experience has taught me the importance of teamwork and delivering on my promises to promote a motivational environment and excellent client relationships.
124 contacts2005 - 2010Export Manager, Middle East & Africa, Feb 2007- Jan 2010
Responsibilities:
• Responsible for the sales of over a 1000 products SKU to distributors and retailers in more than 12 countries with a turnover of 7M USD
• Develop new business within existing and new markets with full marketing and merchandising support delivered through effective management of sales team
• Selecting and appointing new distributors in Kuwait, Qatar, Lebanon, Saudi, Egypt, Jordan,Syria and define local distributor strategy
• Organization of the GYMA exhibition at Gulf Food 2007 in Dubai;
Key achievements:
• Increased turnover from 4 M USD in 2007 to 7 M USD in 2008 ( 75% growth)
• Open more than 10 accounts across the region
• Significantly increased the GYMA brand awareness and visibility in the region
Feb 2006-Feb 2007 UAE Retail Sales Manager (Hypermarket and Supermarket)
Responsibilities:
• Responsible for the Sales of all product lines, launching of new products.
• Preparation of the annual budget and P&L.
• Reorganization of the team structure of the retail department by territory
• Listing in new accounts in B/ class
Key achievements:
• Increase Progression of the turnover of 9% in 2006 (from 11M USD to 12M USD)
Jan 2005-Feb 2006 UAE Key Account Manager (Hypermarket)
Responsibilities:
• Key account management for Carrefour and Geant in UAE (10 outlets);
• Management of a turnover of 7.5 M USD;
• Management of a team 36 merchandisers including training and promotions
• Follow up of the receivables.
Key achievements:
• Progression of the turnover of 24% in one year ( from 6 M USD to 7.5 M USD)
• Increase the overall margin from 20 to 21%
2004 - 2005Rozenbilt is a French manufacturer of cleaning, storing and protection items
Responsibilities:
• Brand manager for key accounts: Co-ops, LuLu, Carrefour, Spinneys, Chouthram
• Closely working with the distributors in order to improve the brand visibility and awareness in the region
• Training and Coaching of the merchandising team of the distributor