Michael N. Francis
Brand Manager (Cavalli Club, Restaurant & Lounge and The 400 Nightclub), Pragma
00000DubaiUnited Arab Emirates
I am a Canadian Citizen holding a postgraduate degree in Marketing Management from Toronto Canada, with more than 14 years experience in different aspects of marketing, corporate communications, media & public relations, sponsorship, sports and events marketing.
My experience is within Advertising/Pr agencies, Sport & Events organizations, Hotels, Hospitality owning corporations, Arts centers, nonprofit organizations, Import/export trading houses, Telecommunications, Bio-medical and Hi-Tech industries in Europe, Canada, the Middle East and North Africa.
I am confident that with my ability to speak 4 languages, including English, Arabic, Hungarian and Maltese, my passion for marketing and communications, my extensive knowledge and experience in the field you will enjoy being part of my business contact network.
SERVICES:
• Public Relations, Corporate Communications and Marketing Communications Know how;
• Publicity Planing and Development;
• Media Relations;
• Promotions;
• Fund Raising and Cause Related Marketing;
• Corporate Social Responsibility Program Developments (CSR);
• Strategic Marketing and Communications Planning;
• Presentations and Public Speaking;
• Online PR and Social Media;
• Counseling Clients on communications;
• Training executives on appearing in front of the media;
• Organizing of special events ( Press conferences, media events, media tours and FAM trips, tradeshows, product launch, corporate events and open houses);
• Sponsorship strategy development and activation;
• Brand ambassadorship;
• Brand matching (identifying the right property to partner);
• Internal communications;
• Crisis Management;
WARNING: DONOT CONTACT ME WITH REGARDS TO MULTI LEVEL MARKETING, NETWORK MARKETING, PYRAMID SCHEMES, WEALTH MANAGEMENT AND OR FINANCIAL ADVISORY STUFF. (NOT INTERESTED NO MATTER WHAT YOUR STORY IS!!)
83 contactsSince 2011
Professional experience
Media Relations;
Public Relations;
Freelance writing;
Branding and Identity development;
Marketing plans and Strategies;
Channel Marketing Development;
Sponsorship strategy Development;
Sponsorship Negotiation;
Client Servicing/account management;
Business development;
Total event management and coordination from A to Z;
Public Relations and communication
2007 - 2009Responsible for: All the marketing and communications of the hotel and it’s Food & Beverage venues, The marketing and advertising budget, Public Relations, Organization of press conferences and media relations, Media planning and Media buying. For all Marketing , in-room operating, and food & beverage collaterals, Photography, Photo shoots and maintaining the photo library, Approval and distribution of Complimentary food and beverage gift vouchers, and corporate gifts, All aspects of the loyalty programs for the corporate bookers, All FAM trips & organizing corporate parties, Database and e-marketing Hotel’s participation in trade shows and stand set-up, Helped with re-branding, Increase of other revenue through non pr 3rd party photography using the hotel and its venues as filming sets for commercial filming, Briefing and dealing with Advertising agencies, printing houses and promotional/gift item suppliers. As a department head, I managed a team of 3 people (PR Manager, In- house Graphic Designer and the PR & Marketing clerk) and worked very closely with Head office, the General Manager, the Executive Committee and Department Heads.
Hotel
Marketing Manager/ Senior Client Servicing Account Manager, Fortune Promo Seven, Bates Pan Gulf and Resonance/Interone Middle East
2004 - 2007Handled Advertising (ATL and BTL), Sports and Event Marketing & Management,
Sponsorship Marketing, Event Related Corporate Communications & Public Relations.
Clients included: Emirates Airlines Dubai Rugby 7s, Doha Asian Games, Olympic Council of Asia, Dubai Duty Free Tennis Open, MacDonald Middle East, Dubai Caliber Shooting Championships, UAE Desert Challenge, Aston Martin FIA GT Racing Team, Ocean World Documentary Series, BMW , Mini and Rolls Royce, Salam stores, Estee lauder, Neuro Spinal Hospital, Café Supreme, Dubai Marine, Hamdan Centers, Al Ain Mall, Ritz Properties, New York Subs and Deli, Arabian Oud, Canon
Marketing and Advertisement
2004 - 2004Creating all the Marketing and Communications plans, strategies, budgets, promotions, online booking systems, direct & e-marketing, events & sponsorships campaigns. Destination Marketing for El Gouna and Taba Heights (with 17 International Hotels (5 ,4 and 3 stars, that Included: Sheraton Miramar Resort, Möevenpick Resort & Spa, Steigenberger Golf Resort, Club Med El Gouna and The Three Corners), Diving Centers, Different sporting facilities and activities, Shops ,etc). Was reporting directly to the CEO and the Marketing Director, and supervised a team of 10 Marketing, Public relations and Customer service university graduate professionals)
Leisure | Tourism
Education
Hobbies
Traveling , Photography , scuba diving , swimming , marketing , public relations , movies
