Sidi Mohammed HRIDA
General Manager, RABHA F.Z.CO. / AL MOWAREDAH GROUP
Born in Morocco , Sidi Mohammed HRIDA left his home country at 18 years old to study engineering at Moncton University in CANADA.
He completed his degree in General Engineering, then Industrial Engineering and last finished his Master in Business Administration.
Being very active in sports (Judo, Athletics, Football), and involved in many school associations, Sidi Mohammed HRIDA has been considered as a team leader since young age.
Canadian Fire Hose (CFH) was the first after school challenge for Mr. HRIDA.
He has established a new department for the company (Automatic Fire protection System) then exceeded all expectations from employers (CFH) and suppliers (VICTAULIC) in a very short time.
In 1994, VICTAULIC company of Canada, one of the piping system leader in the world hired Mr. HRIDA to join their sales Force for a technical support in many markets as Building, Industrial, mining, Oil and Gas and Municipal…
One year was enough, for the gentleman to prove himself ….He has been asked to join the VICTAULIC INTERNATIONAL team and develop the Middle East Market.
Today VICTAULIC Middle east is considered as one of the leader piping solution in the Middle East.
In 2005, Mr. HRIDA has started RABHA company (AL MOWAREDAH Group) from scratch and driven this name to one of the leading distributor in the region….
NATIONAL Fittings Company , become number one supplier of the grooved fittings in the UAE market due to RABHA help and support.
Only the lack of production could stop RABHA from supplying……
Design, shop drawing, pipe stress analysis is only few of what the group can offer to assist consultants and contractors in the field….
Today and after more than, 15 years experience, Mr. HRIDA is considered as a true Business developer and a piping system specialist.
Needless to state his good Communication, Leadership, Obstacle Removal, Heat Absorption, Project Management , Administrative and Financial Skills.
All at you service in English, French or Arabic….
63 contacts➢ Ensure that operations run smoothly and according to Al MOWAREDAH policy.
➢ Screen, interview, hire and train managers and supervisors.
➢ Ensure that AL MOWAREDAH services are completed and addressed in a timely fashion.
➢ Ensure that managers and supervisors implement and support the policies with their crews.
➢ Intelligence gathering on customers and competitors.
➢ Generating leads for possible sales.
➢ Advising on, drafting and enforcing sales policies and processes.
➢ Follow-up sales activity.
➢ Formal proposal and presentation management and writing pitch and presentation rehearsals.
➢ Business model design.
➢ Account planning and performance monitoring.
➢ Proposition development and campaign development.
1995 - 2004➢ Established the Victaulic Middle East Division.
➢ Developed and introduced the Victaulic Piping system in the Middle East and North Africa.
➢ Direct the company sales program.
➢ Established training program for Europe, Middle East and Africa sales engineers.
➢ Conducted seminars and technical presentations to mechanical engineers in all Middle and Africa.
➢ Hired sales engineers in different countries through the Middle East and Africa.
➢ Introduce Company products to regional End Users, including Building, Oil & Gas, Petrochemical, Power and other industrial end users.
➢ Coordinate product trials and secure product approvals from End Users and Consultants.
➢ Develop and maintain a detailed customer database including End Users, Engineers and Contractors within the market sector.
➢ Monitor projects to ensure inclusion of Company products from development through specification, tender and purchase stages.
➢ Maintain customer relationships and provide technical and commercial assistance.
➢ Provide monthly sales activity reports.
1994 - 1995➢ Support the Victaulic Canada Sales Team in different field as Industrial, Mining, Municipal and Buildings.
➢ Promote to sell company products, concepts and services to prospects, specifiers, buyers, distributors and users.
➢ Research and report marketplace and competitive information for sales strategy planning and review.
➢ Build and maintain good relationships with clients, prospects and distributors.
➢ Develop and implement suitable promotion plans, such as group presentations, regional shows, training seminars, branch visits and installation tours.
➢ Comply with pricing guidelines or make recommendations for special pricing for your manager’s approval.
➢ Continuously improve customers’ written specifications for Victaulic products.
➢ Gain complete information for all quotation requisitions including application, specification, pricing and timing requirements.
➢ Cooperate with inside sales, engineering and other support staff to ensure good teamwork to meet customer requirements.
➢ Report activities, progress, market information, new ideas, expenses and other relevant data as appropriate or as requested.
1992 - 1994>>> Developped and established the Automatic Fire Protection System Division (Quebec and Maritime).