Elodie Bador
Trade Marketing Executive - P&G Prestige Brands at Chalhoub Group
• 6 years of successful and proven experience in international Marketing and Business development.
• Strong affinity for Beauty, Fragrances and Fashion products. Passion for Brands stories.
• Excellence oriented, entrepreneurial spirit, excellent communication skills and positive attitude.
46 contacts• Management of 5 P&G Prestige Brands (Luxury Fragrances): Gucci, Dolce and Gabbana, D&G, Lacoste, Dunhill
New Blockbuster Launches and Reboost campaigns planning (7 delivered / 14 in process), Budget management.
Negotiation of the best in store visibility with key Accounts: Al Tayer, Alshaya, Faces, Sephora
Sell out optimization though Mall podiums bookings in key locations with the highest traffic
Coordination of 4 agencies to ensure the best Quality and perfect execution within time and budget constraints
Stock level, sell in and sell out targets, incentives plans recommendations
Organisation of training events for Store Managers and Beauty Consultants (participants till 100)
Market evolutions analysis, innovative initiatives recommendations to animate Linen ensuring the best ROI
2007 - 2010• Business Development for French companies
SWOT analysis, advice on International Strategy and Business Plans
Business opportunities development though commercial events organisation on key trade fairs
New Distributors research, development of Brand visibility though PR
• Marketing / Communication coordination with head office in France
Creation of corporate brochure and products catalogue specific to German Market
Market analysis, competitors’ benchmark and recommendations of new products
Implementation of a daily business reporting system with KPI
Creative workshops animation to brainstorm on best practices and innovative concepts
Team management, new incomers training and recruitment
2006 - 2007• Development and strengthen of the co-branding strategy
Negotiation of new strong partnerships based on a win-win strategy with Brand leaders i.e. Henkel, Danone, Mattel
Creation of innovative concepts, management of key projects i.e. partnership with Disney on movies, analysis of ROI
• Business Development recommendations
Development of the UK co branding strategy based on French success stories, adapted to local market
Market analysis focus on Retail Development in high potential Markets: Eastern Europe
2004 - 2006• Management of Fashion collections (40 references)
Creation of collections with Design Team, price structure and stock level recommendations
Follow up with suppliers and warehouse to ensure Quality and delivery on time in Retail stores
Analysis of the Best/Bad products, recommendations for next collections
• Visual Merchandising
Implementation of collections in store highlighting the Best sellers, and POSM material